A litigation partner with Michelman & Robinson LLP in Los Angeles, Sanford Michelman co-founded the firm, which focuses on the advertising, digital media, financial services, and insurance industries. To stay active with his professional community, Sanford Michelman belongs to the board of directors of the Insurance Industry Charitable Foundation (IICF). This organization leverages the success of the insurance industry to make a difference in communities across the nation.
IICF has partnered with Sesame Workshop, the organization behind Sesame Street, to support early literacy and the two organizations have recently renewed the partnership based on the success of their joint efforts. The renewal comes with new, bilingual content that will provide multimedia tools for increasing early literacy.
The content will include 100,000 storybooks featuring Sesame Street characters to be distributed to charities and children’s organizations along with copies of Every Day is a Reading and Writing Day study materials. The partnership will also produce a free online course for early childhood professionals that emphasizes family engagement and early literacy, as well as webinar for IICF volunteers that teach them how to use the materials in a meaningful way.
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